Privacy Policy

This Privacy Policy applies to the websitehttps://yifengchem.com (hereinafter referred to as “the Site”), operated by Yifengchem. It explains how we collect, use, store, protect, and disclose your personal information when you browse, shop, and use our women’s apparel shopping services. This policy complies with global privacy regulations including GDPR, CCPA, and other international consumer privacy standards.
By accessing our website, creating an account, or placing an order for women’s clothing and accessories, you fully agree to the terms of this Privacy Policy. If you do not accept these terms, please stop using our website and services immediately.

1. Information We Collect

We only collect necessary personal information to provide you with high-quality shopping services for our women’s fashion products. The information we collect falls into the following categories:

1.1 Personal Identification & Contact Information

We collect information you voluntarily provide during account registration, checkout, and customer consultation, including your full name, email address, phone number, shipping address, billing address, and postal code. This information is used to complete order processing, shipping delivery, and after-sales support.

1.2 Payment Information

We do not directly store your complete credit card, debit card, or PayPal account details on our server. All payment information is securely processed and stored by our authorized third-party payment service providers. We only obtain necessary payment confirmation information to verify order payments and complete refunds.

1.3 Website Usage Data

When you browse our site, we automatically collect non-identifiable browsing data, including your IP address, device type, browser version, page viewing records, browsing time, and product search records of women’s apparel. This data helps us optimize website functions, adjust product displays, and improve user shopping experience.

1.4 Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to remember your browsing preferences, retain your cart information, and provide personalized fashion product recommendations. You can disable cookies through your browser settings at any time, but this may affect the normal use of some website functions.

2. How We Use Your Information

All collected personal information is only used for legitimate business purposes and will never be used for illegal activities. The specific usage purposes are as follows:
  • Process, confirm, and fulfill your women’s apparel orders, including product preparation, logistics arrangement, and delivery tracking
  • Complete payment verification, refund processing, and order after-sales service
  • Send order confirmation, shipping updates, after-sales notification, and customer service reply emails
  • Provide personalized product recommendations, preferential activity notifications, and fashion trend updates (you can unsubscribe at any time)
  • Optimize website operation, fix system errors, and improve product and service quality
  • Prevent fraudulent transactions, protect user account security, and maintain website transaction order
  • Comply with legal obligations and regulatory requirements of relevant countries and regions

3. Information Sharing & Disclosure

We will never sell, trade, or rent your personal information to any third parties for commercial purposes without your explicit consent.
We only share your information with trusted third-party service providers necessary for business operation, and all partners have signed strict privacy protection agreements:
  • Logistics & Shipping Providers: Share your shipping address and contact information to complete product delivery and logistics tracking
  • Payment Service Providers: Verify payment identity and complete fund settlement and refund services
  • Technical Service Providers: Assist in website operation, data analysis, and security maintenance
We may also disclose your information if required by law, court order, or government regulatory requirements, or to protect our legitimate rights and interests, user safety, and public interests.

4. Data Security Protection

We adopt industry-standard SSL encryption technology, secure server storage, and strict data access management measures to protect your personal information from unauthorized access, disclosure, tampering, loss, or theft. All user data is stored in secure servers with regular security detection and maintenance.
We limit the access of employee and third-party partners to user data, and all personnel who may contact user information have completed privacy protection training and confidentiality commitments.

5. Data Retention Period

We will retain your personal information only for the time necessary to complete the service purposes. Generally, we retain order data and account information during your active use of our services. After your account is cancelled or the service is completed, we will delete or anonymize your personal information in accordance with legal requirements, except for data that needs to be retained to comply with tax, accounting, and legal regulatory obligations.

6. Your User Rights

As a user, you have the following privacy rights in accordance with international privacy laws:
  • Right of Access: You can request to inquire about the personal information we have collected and stored about you
  • Right of Rectification: You can correct inaccurate or incomplete personal information
  • Right of Deletion: You can request us to delete your personal information under legal conditions
  • Right of Restriction of Processing: You can request to suspend the processing of your personal data
  • Right of Data Portability: You can obtain your personal data in a readable format
  • Right to Opt-out: You can refuse to receive our marketing emails and message notifications at any time
To exercise the above rights, please contact our customer service team via the official email below.

7. Minors’ Privacy Protection

Our website and women’s fashion products are oriented to adult users. We do not intentionally collect personal information from minors under the age of 18. If you are a parent or guardian and find that your child has provided personal information to our website without authorization, please contact us immediately, and we will delete the relevant information in a timely manner.

8. Third-Party Website Links

Our website may contain links to third-party shopping platforms, social media, or other websites. This Privacy Policy only applies to our website. We are not responsible for the privacy policies and content of third-party websites. You need to independently check the privacy rules of external websites when browsing and using third-party services.

9. Policy Updates

We reserve the right to update and revise this Privacy Policy irregularly to adapt to service upgrades and legal requirement changes. All updated terms will be published on this page with the latest update time marked. Your continued use of our website after the policy update means you accept the revised terms.

10. Contact Us

If you have any questions, suggestions, or requests regarding this Privacy Policy, personal information protection, and data processing, please contact our official customer service team:
Customer Service Email: serviceYifengchem@outlook.com
We will reply to your valid inquiry within 1–2 business days.